Best Practices for Website Maintenance
If you would like to learn about the best practices for website maintenance, this information will help you to know how to keep your site in tiptop shape. You don’t want any problems down the line that crash your site or make part of it malfunction, losing customer interest and potential new clients over a computer glitch. That’s why it’s best to have a plan in place that ensures your company’s website will function as intended without any issues.
Good Habits to Prevent Website Problems
There are six essential things that you should do to help your company’s website thrive and prevent any problems. Here are some best practices for website maintenance:
Increase Your Website’s Speed
If users must wait over three seconds for a page to load on your website, it will increase their “bounce rate,” or the time until they leave or bounce, by 32%. If your site takes too long to load, you will lose customers.
To help the situation, you should run a check on your website speed and then figure out what could be slowing your system down. There are tools you may use like Pingdom or Google’s PageSpeed Insights to help you. Speed issues on your site could be caused by large image sizes, a slow web host, caching problems, or messy coding. The best thing is to identify the problem, change your habits, and create standard practices for your company’s site so you don’t have to correct the problem again in the future. Nip it all in the bud once and for all.
Maintain Plugin Management
Plugins can make potential improvements to your website, so you may be excited to try them. However, you may install too many, which can slow your site down and then customers won’t stay. You should go through each plugin and uninstall the ones you never touched. Set up the plugins that you did not have time to finish, like a popular chatbot which would be helpful to your customers.
Enhance Your Website and Content SEO
One of the best things you can do for your website is optimize your search engine. Research conducted by BrightEdge indicates that 68% of trackable website traffic originates from search engines while only 5% of traffic is due to social media and search contributes 53%. You can try to learn and do SEO optimization yourself or you can hire a company to do it for you to ensure that your customers find your website in the top results of Google searches.
Upgrade Your Mobile Website
With the rising popularity of mobile shopping, it is predicted that over 70% of internet users will only access the internet by mobile phones in 2025, which is not too far off. This means that you should spend time creating and maintaining a mobile-friendly site that looks great and is easy to use. Examine your theme and plugins on your site and verify their compatibility. Have users or friends try to use the site and get their feedback to ensure it’s a friendly experience. Don’t forget that if a site is hard to use or takes a long time to load, customers will move on to a better site, perhaps one of your competitors. Best to make it a great experience for all.
Learn to Use Google Analytics
Making decisions for your company based on data will strengthen your company’s performance. Google Analytics has a ton of information with real values based on your data that will help you make good decisions. You can take courses in Google Analytics at the Google Analytics Academy to see how this tool can help your company to grow. You can examine your analytics dashboard and adjust your business plan according to what the numbers show.
Update Your Calls to Action
If your website is just for show, that’s all well and good, but it could do so much more. Your website should clearly encourage visitors to do something when they visit. They could sign up for your weekly or monthly newsletter, start a free trial of your product or service, contact you about a consultation. If you don’t call customers to act, you’re missing a great opportunity. Your goal should be to create useful buttons that will guide customers to your services and products to increase your conversion rate.
Keep Your Website Up To Date
The last step in your website maintenance is to keep it up to date to avoid hacking. Make sure to schedule regular updates of all software or services associated with your site, particularly your antivirus software, to ensure no one hacks your site. The more powerful your company becomes, the more it could warrant malicious attacks by competitors. So, maintaining your website should also include protecting it.
CONCLUSION: Best Practices for Website Maintenance
As you can see, there are several procedures you should do to keep your website maintained so that you can avoid anything that would result in losing customers. You should follow the six strategies highlights plus consider the protection of your site from hacking. If you follow these best practices for website maintenance, your website should do what it’s ultimately intended to do, which is bring you customers to increase your profits. So, make and plan and stick to it, and your company will reap the rewards.